Get Involved

Advanced driver assistance systems (ADAS) require numerous and integrated sensors to accurately determine situational assessment and action implementation. ADAS technologies such as video, radar, LIDAR, ultrasonic and infrared (IR) sensors are being increasingly utilized by the OEMs and Tier1 suppliers.

The ADAS market was estimated at $32 billion in 2017 and is expected to reach $60 billion in 2025. What’s driving this market growth and which consumer demands will shape the next developments? What challenges are suppliers facing? What new design, reliability, and packaging requirements need to be considered? How will artificial intelligence be integrated into the sensor processing and fusion systems? These key questions will drive the in-depth presentations and discussions at our annual conference.

Conference Topics

  • Business trends, market projections, M&A developments, and startup activity
  • Emerging trends with video, radar, LIDAR, infrared, and ultrasonic sensing technologies
  • Impacts of enabling technologies such as artificial intelligence, as well as virtual and augmented reality for ADAS applications
  • Sensor fusion with advanced algorithms and computing power, connectivity and data transmission, contextual awareness and processing, and virtual sensors
  • Emerging HMI technologies and applications
  • Supply chain trends and challenges, government regulations, and mandates
  • Impact of advanced mobility technologies
  • Advanced IMU and GNSS based navigation technologies
  • Fabrication, packaging, and assembly techniques
  • Sensing and seeing beyond 200-300 meters (GPS and cloud data)
  • V2V/V2X connectivity and telematics (including 5G cellular and DSRC)
  • Reliability testing methodologies and techniques
  • Sensors and electronics for telematics applications
  • Component and system packaging technologies
  • Technology transfer, ecosystems and hubs, company formation

Who Should Attend

  • CEOs
  • CTOs
  • VPs of engineering
  • VPs of marketing
  • VPs of business development
  • Engineering leaders
  • Engineering managers
  • Marketing, sales and business development managers
  • Industry analysts
  • Investors
  • Purchasing managers
  • Sensors and electronics consultants

Conference Location

The Henry Hotel
300 Town Center Drive
Dearborn, MI 48126

Hotel Information

The conference and reception will be held at The Henry Hotel. The guest room block has been filled but to check availability for the discounted room rate, please contact Jessica Ingram at

To reserve a room online (outside the room block), please click here.

The Henry, Autograph Collection is approximately 15 miles from the Detroit Metropolitan Airport (DTW). Here are two recommended taxi services:

Metro Cars: 800-456-1701

Aristocrat Transportation: 586-584-0700

An alternative hotel option is the DoubleTree Detroit-Dearborn, which is very near to The Henry Hotel and has a complimentary shuttle available to bring you to and from The Henry. You can book a room online here.

Prior Participating Companies
(from the 2016-2018 events)

Click graphics below to view participating companies.

(from the participants and attendees of the 2018 event)

“This was our first participation at this conference. Instead of talks full of hype and unrealistic projections like at some other autonomous vehicles conferences I have been to, this conference had high quality technical talks from which I could learn. The session moderator allowed extended Q&A sessions after each talk that brought out more clarification on each topic. I thought it was an excellent conference.”
Santanu Basu, Senior Research Associate, Corning

“I enjoyed this conference both for the large number of very insightful presentations and the networking opportunities. The conference was also very well-organized and included speakers from major automotive OEMs”.
Frederic Bruneteau, Managing Director, Ptolemus Consulting

“Thanks again for receiving us at the event. Once again, the quality of the discussions we had at ADAS Sensors was excellent, thanks to the profile of the guests that the event is able to attract: a lots of decision makers that are curious and knowledgeable of ADAS technologies. The presentations manage a fine line, not being overly technical, yet chock-full of pertinent information about the state of the art technologies and evolution of that market. They always avoid the trap of being sales pitches, with all speakers providing and honest and transparent interpretation of their specialty. Staff is friendly, organization is top-notch, with a dense (and well-respected) agenda that leaves enough time for the essential networking breaks.”
Jean-Yves Deschênes, President, Phantom Intelligence

“Thanks for the great hospitality at the event, I really enjoyed it. There were a lot of excellent speakers from the industry, which gave a good overview about the upcoming technology needs. Also good networking opportunities.”
Michael Goessler, Segment Engineering Manager, AT&S America

“This was my first ADAS event and the presentations were very applicable to the technology/content of the subject and not too marketing biased. The duration of the event was conducive to those of us on a busy schedule and a budget that often drives which events/conference to attend. I have many other venues that I am considering for this year and costs to attend (often $2k+) not including hotels/travel/food are quite honestly hard to justify unless it is of very high value. I appreciated and commend on a well-put together event. The presentations were well scheduled and the provided lunch and beverages /snacks were well balanced for a cost that made it all possible to attend.”
Kevin Ousler, Director Marketing and Business Development, ERNI Electronics

“Being a mechatronics company, we have a particular interest in sensors and were looking forward to attending this event. The event did not disappoint and in some ways even exceeded our expectations. Our primary focus is automotive sub-systems, which use smaller sensors and chips than self-driving systems, however, we still learned very valuable information. Some of our key takeaways were what the future of the autonomous transportation space looks like, new emerging sensor, and chip technologies, and we even arranged some sensor samples. This is a great event, and it would be great to continue to see integration of smaller chips and sensor technologies for suppliers into the events agenda. We look forward to attending next year’s event.”
Alex Polonsky, Engineer, Brose

“I thought the ADAS conference was very informative. Very detailed information and insights from some of the highest qualified experts in this dynamic segment. I was impressed with the layout and organization of the show and felt that the speakers were prepared and passionate about the topcs.”
Geoff Tolley, Category Manager, Spectra Industries

(from the participants and attendees of the 2016 and 2017 events)

“As a presenter, I was impressed with the level of the attendees and the quality of the questions and feedback we got from the audience. All presentations were very informative and, even as an insider, I got to learn a lot during the day. The organization was superbly efficient and "transparent", which made ample space to efficient networking breaks. I will have lots of work to do after the conference just to follow up on the many significant contacts we have made. And that is what we go to those events for.”
Jean-Yves Deschênes, President, Phantom Intelligence

“The ADAS Sensors Workshop is a good place to find cutting edge technology companies for automotive sensor based systems. I found the content to be informational and relevant.”
Joel Gibson, Vice President – Program Line Management, Magna International

“The workshop was a good experience, being my first time. Hoping to attend more in future!”
Chandan Gope, Director of R&D, IntelliVision

“Spending two days at the ADAS Sensors 2017 was a great investment of time. High quality talks given by industry expert speakers allowed me to understand the trends in autonomous driving technologies, in particular LIDAR and radar. As a Global OEM Manufacturing Engineering representative, the insights obtained not only from the talks but also from interacting with the exhibitors and other attendees are helping us to shape the future of our vehicle assembly plants. As a side note, the lunch provided was beautiful; it exceeded my expectations!”
Marcelo Mendonca, Global Manufacturing Engineering, General Motors

“The ADAS Sensors 2017 conference had very good and latest information presented to an educated audience of decision makers. I found the event to be valuable for networking and excellent business contacts. The presentations from the speakers were top class!“
Rajeev Thakur, Regional Marketing Manager – Infrared Business Unit, OSRAM Opto Semiconductor

“I found the workshop to be very informative and well organized. The presentations and follow on discussions offered good insight into a rapidly changing market space, highlighting some of the new technology trends that will have a major impact as we move forward.”
Gene Traverse, Regional Sales Manager, Pleora

About Us

Microtech Ventures is a global firm focused on venture capital and M&A advisory services for MEMS, sensors, and microtechnology companies. We also publish MEMS Journal, the largest MEMS publication worldwide. We cover the most notable MEMS news and developments to ensure that our subscribers explore and take advantage of the latest business development, commercialization, and partnership opportunities. We also provide the following services:

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Contact Information

Dr. Mike Pinelis
President and CEO
Microtech Ventures, Inc.
734-277-3599 (phone)

Jessica Ingram
Sr. Events Manager
Microtech Ventures, Inc.
360-929-0114 (phone)