Get Involved

Advanced Driver Assistance Systems (ADAS) require vision and range sensors to accurately determine situational assessment and action implementation. Common sensing technologies for ADAS such as video, radar, lidar, ultrasonic and infrared (IR) are being increasingly integrated by the OEMs and Tier 1 suppliers. For example, market analysts project the use of forward looking cameras going from 30 million units in 2014 to nearly 100 million by 2019. Range sensors are based on radar, or more recently lidar technologies, which are projected to be available in production vehicles within the next two years. High-end vehicles can accommodate the cost of today’s advanced systems, which can include eight radar sensors, as well as several video cameras. Extending these systems to higher volume vehicles will pose challenges in cost versus performance tradeoffs.

Furthermore, ongoing technology and integration developments in many ADAS application areas are increasing the design alternatives. OEMs and Tier 1 suppliers need to continually evaluate their existing systems and decide how and when to integrate the newest options. Companies that are getting involved also need to consider new technologies and latest advancements in their design.

With the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) planning to include Advanced Driver Assistance Systems (ADAS) in the New Car Assessment Program (NCAP) Star Rating process potentially as soon as 2019 and European safety regulators to start grading new cars in 2018, ADAS sensing will get even greater attention in the very near future.

Workshop Topics

Focusing on recent developments in ADAS sensing, this full-day workshop tutorial will provide attendees in-depth presentations from industry experts, as well as networking and discussion opportunities, about the latest ADAS enabling technologies and applications with topics such as:

  • Vehicle vision alternatives
  • Solid state lidar for production vehicles
  • Radar vs. lidar -- are the options changing?
  • Transitioning vision sensing from luxury to high volume vehicles
  • High resolution video cameras / improving the resolution of video cameras
  • Infrared (IR) cameras for both the visible and IR spectrum
  • The role of ultrasonic sensors in ADAS
  • Sensor fusion, as well as dealing with image processing and the vast amount of information from vision and ranging sensors with advanced algorithms and computing power
  • Sensing/seeing beyond 200-300 meters (GPS and cloud data)
  • 5G cellular and dedicated short range communications (DSRC) impact on ADAS

Who Should Attend

  • CEOs
  • CTOs
  • VPs of engineering
  • VPs of marketing
  • VPs of business development
  • Engineering leaders
  • Engineering managers
  • Marketing, sales and business development managers
  • Industry analysts
  • Investors
  • Purchasing managers
  • Sensors and electronics consultants

Workshop Location

DoubleTree Detroit-Dearborn
5801 Southfield Expressway
Detroit, Michigan, 48228
313-336-3340 (phone)

Hotel Information

The workshop and reception will be held at the DoubleTree Detroit-Dearborn. A block of rooms has been reserved at the DoubleTree for a negotiated rate of $119.00 per night. The room block cut-off date is May 1, 2016.

To reserve online, please go to ( and click the “Book a Room” button. You can also call in your reservation directly to 313-336-3340; please ask for the discounted room rate for the ADAS Sensors conference.

The DoubleTree Detroit-Dearborn is approximately 15 miles from the Detroit Metropolitan Airport (DTW). The airport has taxi services available for hire; you can call 800-456-1701 or 734-997-6500 to schedule your service.


“As a presenter, I was impressed with the level of the attendees and the quality of the questions and feedback we got from the audience. All presentations were very informative and, even as an insider, I got to learn a lot during the day. The organization was superbly efficient and "transparent", which made ample space to efficient networking breaks. I will have lots of work to do after the conference just to follow up on the many significant contacts we have made. And that is what we go to those events for.”
Jean-Yves Deschênes, President, Phantom Intelligence

“The ADAS Sensors Workshop is a good place to find cutting edge technology companies for automotive sensor based systems. I found the content to be informational and relevant.”
Joel Gibson, Vice President – Program Line Management, Magna International

“The workshop was a good experience, being my first time. Hoping to attend more in future!”
Chandan Gope, Director of R&D, IntelliVision

“I found the workshop to be very informative and well organized. The presentations and follow on discussions offered good insight into a rapidly changing market space, highlighting some of the new technology trends that will have a major impact as we move forward.”
Gene Traverse, Regional Sales Manager, Pleora

Contact Information

Dr. Mike Pinelis
President and CEO
MEMS Journal, Inc.
734-277-3599 (phone)

Jessica Ingram
Project Manager
MEMS Journal, Inc.
360-929-0114 (phone)